Authority Engineering for the AI Era · North America
Maeve designs and builds high-authority websites for plastic surgeons, dentists, law firms, and established service businesses across North America — with SEO architecture, GEO, and AI visibility engineered in from day one. Not as an afterthought.
"When a patient asks AI who the best surgeon in your city is — the answer is determined by how your site is built. Not your reputation. Not your ad budget."— The AI shift is already here. Most service businesses are invisible to it.
— The Problem
Search used to rank websites. Now AI systems choose who to cite. That decision is made before a human ever clicks.
Google's AI Overview. ChatGPT. Perplexity. When your ideal patient or client asks these systems a question — your site either gets cited as the answer, or it doesn't exist.
The businesses being cited are not necessarily the best. They are the best structured. That is what Maeve builds — from the first file.
What Sets Maeve Apart
Most web designers build websites that look like websites. The problem is that search engines and AI systems evaluate structure before any human ever sees the design — and that structure determines whether the site performs.
"Most designers ask what you want it to look like. The right question is what you need it to do — and whether it will still be performing in three years."
— Brittany Holmes, Founder
The Studio
I'm Brittany. My background is IT systems architecture — 20 years across startups and corporate infrastructure. Not design school. Not templates. Not freelance hustle.
When AI became the front door for high-value professional decisions, I recognized it immediately for what it was: a systems problem wearing a marketing mask. The businesses getting cited weren't the best — they were the best structured.
"The real question isn't whether your website looks good. It's whether the right people can find you when they're ready to hire — and whether AI is sending them to you or your competitor."
Brittany Holmes
LinkedIn →Instagram →Practice Growth Strategy
Morgan leads practice growth strategy at Maeve — the business development intelligence that sits behind every engagement. While the architecture gets built, Morgan is mapping the competitive landscape, identifying positioning gaps, and ensuring every site we deliver has a clear path to authority in its market.
If Brittany builds the infrastructure, Morgan ensures it's aimed at the right target.
What's Built Into Every Maeve Site
Not add-ons. Not plugins. Not retrofitted. A single system built from one premise: if the right people can't find you, none of the rest matters.
Custom design that reflects your authority — not a template with your logo. Built to convert the kind of client you actually want.
Semantic HTML, metadata, schema, internal linking — written into the build from file one. Not a plugin. Not retrofitted after launch.
Entity structure built to be cited by ChatGPT, Perplexity, and Google AI. When someone asks AI who the best provider in your field is — you should be the answer.
Every page has a job. Designed to convert qualified leads — not accumulate traffic that scrolls and leaves.
Credentials, proof, process clarity, safety signals — structured so prospects arrive informed, pre-sold, and ready to book.
Clean code. You own everything. No monthly subscriptions to a builder. Infrastructure — not a vanity project to redo in two years.
Who This Is For
High-trust, high-margin service operators across North America. If lead quality matters more than lead volume — you're likely a fit.
Patients researching surgery spend weeks evaluating. Your digital presence must earn trust before they ever call — and be structured so AI recommends you first.
When someone asks AI who the best dentist near them is — the answer is structural. Schema, entities, and GEO signals that place you first in both search and AI responses.
Prospective clients vet lawyers thoroughly before contact. Your presence should resolve every doubt and position you as the inevitable choice before they book.
Reputation-built businesses competing on quality and trust — that need a digital presence which reflects that position clearly, not a builder template.
Three Ways to Engage
Every engagement is scoped to your situation. Pricing reflects scope. We do not discount.
Complete web design and build — strategy, authority architecture, SEO and GEO infrastructure, conversion design. Custom. You own everything on delivery.
From $12,500 CAD · scoped to your situation Request a build review → Maeve VisibilityAfter launch, authority compounds. Retained engagement for expanding AI discoverability, content authority, and technical infrastructure over time.
From $2,500 CAD/mo · limited availability Enquire → Maeve AdvisoryYou have a site. You know it's underperforming. A direct audit of SEO architecture, GEO readiness, AI visibility gaps, and conversion structure — delivered as an actionable brief.
$3,500 CAD · delivered in 5 business days Book a private consult →Insights
GEO, AI visibility, and the structural decisions that determine whether your business gets found — or doesn't.
How fast AI became part of daily life — and what that means for every professional firm that wants to be found before their competitors.
Read → GEO · FundamentalsGEO isn't SEO with a new name. Here's what's actually different — and why most service businesses are building for the wrong platform.
Read → Legal · AI VisibilityHigh-value legal clients are asking AI who to call. If your firm isn't structured for it, you don't exist in that conversation — regardless of your reputation.
Read → Medical · AestheticsPatients choosing plastic surgeons, aesthetic NPs, and specialty clinics are doing more AI-guided research than ever. Here's how to be the practice they find.
Read →We take a limited number of engagements each quarter. If your business needs a website that performs in search, AI, and with the clients who matter — book a private 20-minute consult. No pitch. No deck. Just a direct look at where you stand.
North America only · Private consult · Proposal upon review · We do not compete on price
